The Official Craft Beer of the Derby
The Kentucky Derby is the second-largest most watched sporting weekend (behind Super Bowl) with
19.1 million viewers and is a significant social occasion that includes at-bar and at-home Derby parties
across the country with more than 3.3 million Kentucky Derby viewing parties hosted each year in all
major US markets. As the official craft beer of the Derby, Blue Moon puts a fresh twist on Derby party tradition and
brings consumers the ultimate solutions for hosting.