Bud Light Ritas have the great taste of a margarita with a twist of Bud Light Lime for a delightfully refreshing finish. With Bud Light Ritas, there’s no need to spend time mixing and blending to prepare a flavored beer margarita. Just pop open, pour over ice and enjoy!
ABV: 8%
Packages: 7.5oz can 2/12
Availability: March in Lime and Strawberry
A sensible amount of hops politely greets a mild mannered finish. Welcome to the unofficial IPA of Midwest Nice.
Packaging: 1/2 BBLS
ABV: 7.0%
Available: Now
The newest innovation for non-drinkers, HOP WTR is a non-alcoholic sparkling water crafted with bold hops and mood-boosting ingredients.
ABV: 0.0%
Available: Now
Package: 12oz can 4/6 and 12 pack variety
By Alex Parker
Blue Moon Brewing Co. is planning to introduce a non-alcoholic version of its flagship beer later this year.
Blue Moon Non-Alcoholic Belgian White, a Belgian-style Wheat Brew that comes as the non-alc segment continues to grow and consumers seek out more low- and no-alc options.
The new brew is poised to launch in six packs of 12-ounce cans in time for Dry January and will be the first non-alcoholic wheatbrew from a major brewer in the market.
“Blue Moon changed the way we think about beer, and it’s doing it again, this time in the non-alc segment,” says Jamie Wideman, vice president of innovation for Molson Coors Beverage Company.
At under .5% alcohol by volume with 80 calories, Blue Moon Non-Alcoholic Belgian White is light and refreshing, and brewed with the same Valencia orange peel that’s made its namesake the No. 1 craft beer in America. It will be available nationally.
The non-alc segment has taken off in recent years, growing more than 27% in the last year, according to Circana data. That surge has been driven, in part, by craft brands; the top three non-alc craft brands account for more than 80% of non-alc beer sales, Circana data show.
“Consumers know and trust Blue Moon, they enjoy consistent quality and a subtle citrus taste each time they reach for a Blue Moon Belgian White. We are so proud to deliver that same unique experience in the non-alcoholic version,” Wideman says. “As the No. 1 craft brand in the U.S., Blue Moon has an opportunity to deliver a non-alcoholic craft brew from a brand that drinkers trust.”
Toasted, sweet caramel malts blend into notes of maple syrup, vanilla, cinnamon, and nutmeg to replicate the flavors of French Toast. The addition of Milk Sugar creates a creamy, sweet, full-bodied beer that balances the complex malt bill. The finished beer is a brunch-inspired treat that will remind you of digging into a plate of fresh French Toast!
ABV: 8.6%
Package: 12oz Bottle 4 pack 1,/2 BBL and 1/6 BBL
Available: for Pre Order
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