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Magic Hat is at it again! The brewery has a lot of boast about as their brew Belgo Sutra earned a silver medal at the Beer Fest America as well as a bronze medal at the San Diego International Fest. Can we get three cheers for Belgo?! Despite the exciting win, beer fans will have to sit tight over the summer, as Belgo Sutra will be making it’s long awaited return in September.
For those of you who are new to Belgo Sutra, it is a strong, dark ale specially brewed with figs, dates and dark candi syrup to give it a little something extra. This brew was inspired the Trappist brewers of Belgium and is intended to warm the soul to let loose and throw away your inhibitions.
In a three-way collision between Rogue Ales, Pendleton Woolen Mills and America’s treasures, Rogue announces the release of four Pendleton Pale Ale cans, each dedicated to a National Park. Brewed with hops and malts grown on Rogue Farms in Oregon, Pendleton Pale Ale is a refreshing ode to Crater Lake, Grand Canyon, Yosemite and Mt. Rainier. Each park is honored with limited-edition cans inspired by Pendleton Woolen Mills’ National Parks Collection.
“The National Parks revolutionized the outdoors,” said Rogue President, Brett Joyce. “Rogue and our friends at Pendleton Woolen Mills collided to create Pendleton Pale Ale in a package that begs to be taken into the wild and shared with friends.”
“Pendleton joins Rogue Ales in a celebration of our National Parks. Pendleton Pale Ale in four stunning stripe graphics take their cue from Pendleton’s National Park Stripe blankets. Rogue’s tribute to the national parks adds a special splash to sharing good times while remembering our American treasures,” commented Mort Bishop, Pendleton President.
Six packs of Pendleton Pale Ale National Parks 12oz. cans are available now at select retail locations in Oregon, Washington, California, Nevada, and Arizona. They can also be found at select Pendleton stores and Rogue pubs. Find cans near you using Rogue’s Beer Finder. For more information visit Rogue.com and Pendleton-USA.com.
Ah, the change of seasons. A time of transition where decisions are made, plans are executed and the air of full of endless possibilities. After coming out of a season of hibernation, the best days are spent relaxing next to a body of water or spending time outside with friends. That is what this beer of the week embodies. Atwater Brewery’s year-round “Life’s Better Choices IPA” offers a beautifully burnt orange colored American IPA which tastes like a job well-done or a decision well-made. There is absolutely no guilt in enjoying this combination of well-balanced malts and resin radiating hop characteristics.
Need help making a big decision? Sit back with this delightful brew and let the wind tell you the way.
It is no surprise that many Pittsburghers have fallen head over heels for Rhinegeist, since making it’s way to the ‘Burgh only a few months ago. As Rhinegeist has made its way to draft houses, bars, taprooms and shelves alike, beer drinkers have been able to enjoy the year-round classics that Rhinegeist holds as their staple beers. Fortunately for us, there are a few more brews to be had. Streaker and Puma are Rhinehgeist’s latests offerings, gives craft beer lovers a taste of summer with this IPA and pilsner.
Streaker, an IPA is the newest offering in Rhinegeist’s Power Pale series which is available starting June 1 in cans. This crowd soured IPA is dry hopped with Citra and Mosaic hops that wake up the pallette with a lively, yet intimate and wildly exposed jaunt – flaunting tropical fruit, dank, pineapple and mango acrobatics.
Puma, an elegant and subtle pilsner has a hoppy feel that helps to balance the bready malts. Like any true pilsner, the golden brilliance has floral aromatics that punctuate every last sip.
Be on the look out for “Druncle,” an imperial mild and “Peach Dodo” in the coming months!
Rogue Farms holds a special place in our collective beer-filled hearts. We’vemademultipletripsout to the Independence, Oregon, farmstead to learn about the science and culture of growing hops at Rogue’s 52-acre yard; the farm also cultivates everything from marionberries and pumpkins to hazelnuts and honey, all of which is used in the craft brewing and distilling of Rogue Ales and Spirits. Rogue Beer Farmer Cher Gillson has become a special envoy for the CBB Nation (which is not unlike the Rogue Nation), providing this trade website with not only vast amounts of beer farming knowledge every time we see her (or e-mail her), but also food, shelter and copious amounts of craft delicacies every time we visit. Watch Gillson both above and below teach us about the hop farming process.
Summer is right around the corner and seasonal summer beers are beginning to pop up all over the place. But, why get attached to a seasonal ale when you can enjoy the taste of summer with a year-round rarity? Introducing Anchor Brewery’s “Blood Orange Blonde,” a distinctively refreshing craft-brew inspired by the blood orange. Like the fruit, the ale is rich in aroma and deep crimson in color–all the while, enjoy the tangy-sweet juiciness that one expect when biting into a blood orange.
The citrus aroma comes courtesy of the brewing process which includes California orange peels added to the brewkettle. Don’t worry, it doesn’t stop there! During secondary fermentation, blood oranges are added to give a succulent complexity to the mild hop bitterness. In the end, you can enjoy a long, dry finish.
Lagunitas Brewing Company became a major presence in the Chicago craft beer scene when it opened its second brewery on the city’s West Side in 2014.
The company grabbed headlines again the following year when it sold a 50-percent stake in its business to the massive Dutch brewer Heineken. And last week, Lagunitas made another splash when founder Tony Magee announced in a blog post the brewer had sold the remaining 50-percent stake to Heineken in order to help the company “go farther more quickly than we could have on our own,” Magee wrote.
Magee joins host Phil Ponce to talk about the future of Lagunitas as a global craft beer presence.
Below, a Q&A with Magee.
Why sell the rest of the company to Heineken now?
Well, in the first place, we called Heineken. Heineken wasn’t shopping. And Heineken was not planning to invest in any craft breweries. They knew that they wouldn’t know what to do with it – it’s not what they do for a living, it’s not how their internal incentives are built, around the values that make craft brands successful until, quite frankly, we called and they saw us as a unicorn.
I knew that they didn’t want to take over Lagunitas because they didn’t want us to leave, they wanted us to enjoy the company and go on doing the thing we do they knew they didn’t know how to do. Internally, we have an awful lot to offer Heineken. I have joked with them that my job is to take over Heineken, but I mean that in an apocryphal sense. We could infect them and have a big influence on how they approach this new world of beer that is as undeniable as a tsunami. Most people don’t know this but in San Francisco, craft is 70 percent of the dollars in high-end beer. So that means Budweiser, Miller, they fish through this banquet of crumbs for the last 30 percent.
In the U.S. we don’t work with their Heineken operating company at all, we operate shoulder to shoulder with them and that’s where we are within their corporate structure. But abroad, we work directly with their operating companies as a brand. And abroad, in the larger world, this is the moment to move, to become involved in craft in places like the U.K., Brazil, Vietnam, France, Spain, Portugal, and the rest of the developed world, this is the moment to get going. Because when you set up a 50-50 relationship you effectively build a wall between the two of you, and you build that wall for good reasons, to prevent the big company from interfering with the little one, and ensuring that the little one can operate autonomously.
But that wall started to become an obstacle and stopped us from doing things together that we wanted to because we had developed a lot of faith and trust in each other. It was just time to take that wall down so that we could really operate hand in glove.
There’s a woman named Charlene Heineken, their oldest son is on the Lagunitas Board of Directors because they wanted him close to us to come to learn about how this new world of beer worked. In many more ways than that, we’re marrying into the family more than it is an acquisition.
The world of business has shorthand terms like “acquisition,” “sold-out,” “remaining stock,” that don’t apply in our case because what we’re doing is far more organic than Machiavellian in nature. That’s because we’re dealing with a family, not a bunch of steward-managers appointed by the board of directors and the founders are long gone, where it is just blood and guts. When you say something like that, people are like, “nice spin,” so it’s hard to get past the prejudice and politics. We have to do that over time.
Stephen Colbert did a commencement address at some small private college, and in the course of this talk he gets to the “yes, and” which is the heart of improv. That’s something you have to hold in your mind all through your life. If I can keep people’s minds open to Lagunitas, they’re going to find over time that the things that I’ve said, that we’re going to live these principles, and it’s going to be exciting. The truth is, Heineken does hold the paper, so they could shut me down, but I’ve made my bet with humans.
One of the things about being an entrepreneur is making bets – when you don’t have enough information to know for certain the outcome, so you’re betting on your own ability to deliver the goods. This is not the first time for me and it won’t be the last.
What has the reception been like thus far?
I found some incredibly thoughtful optimism, and some bitter vitriol, and some people who said I’ll wait and see, if the beer continues to taste good I’ll continue to support them.
How about within the company?
I have a good track record of making bets and delivering on my promises. I’ve asked the people in the company to trust me and I believe they trust me. I can’t say that everyone’s totally as certain of the outcome as I am, but that is what time is for. Everyone’s like, ok, we’ll see what happens. Game on. “Yes, and.”
I think in the world that we’re in, it’s no longer an either-or world, like “I’m a Bud man, I’m a Miller man.” It’s a “both-and” generation. The cynicism is mixed in there deeply, but they want everything, they want every opportunity.
Craft brewing is as fundamentally human a thing as you could ever imagine. Beer goes back 25,000 years, they called ‘em public houses, and it just became pubs, it’s where people went to share news, births, deaths, take on debts and settle debts, start and finish arguments. It sounds like social media, doesn’t it? And beer was the medium. So the public house became the first social media and certainly around Chicago, there were pubs on every second or third corner in the city and they were gathering places for sharing news for a community of densely packed housing.
I think social media is an electronic form of the public house, so beer and social media in my mind are intimately wedded. It’s interesting that craft brewing really exploded in the early 2000s just as social media became completely ubiquitous. Insomuch as that’s true, people have friends and followers on Facebook and Twitter, and this is tribe formation. People live and act within tribes. It’s as if we’re the new primitives now. Everything from facial hair, and tattoos, and body piercing, they’re all ways to self-identify as parts of this or that tribe. These are sort of primitive ways of communicating self. Deer would grow into the brush and drag up a bunch of weeds in their antlers as a way to decorate themselves and become that, it’s primal.
In this time of social media and the world’s shrinking down to the head of a pin on your screen, I think the business that we as brewers are in, and maybe all consumer product companies for that matter, is the business of tribe formation. Shared stories, shared values, people can be driven out or invited, recruited into a tribe, members of a lot of different tribes. Some people might be members of the Lagunitas tribe, dig our beer and find a lot of personal identification in it, and also be members of the Off Color tribe.
You can be a member of all sorts of tribes within the world of beer, or for that matter, Nike or Converse. These things all mean something to people. So the business we’re in is tribe building, we do that through events at the brewery, reaching out in the community and doing the nonprofit donations we do because that’s people at their most primal, when they’re loving something with their time. If we do that alongside them, they’ll show their appreciation by loving us back, and we can recruit them into our tribe.
The rest of it, where the money comes from in a business, is noise. Money is a commodity, like water in the beer. People don’t judge the water in the beer, they judge the beer. To me, that’s a richer conversation.
For the second year in a row, Americans for the Arts has recognized a Burlington-area business as one of its “BCA 10.” Each year, the Washington D.C.-based nonprofit’s Business Committee for the Arts highlights 10 businesses across the country for “exceptional involvement in the arts,” according to its website. Dealer.com received the honor last year. This year it’s Magic Hat Brewing Company. Burlington’s South End Arts and Business Association nominated both businesses for the award.
Founded by entrepreneur Alan Newman and brewer Bob Johnson, Magic Hat began concocting its suds on Flynn Ave. in Burlington’s South End in 1994. The company has since moved its production to Bartlett Bay Road in South Burlington, though its offices are presently located on Pine Street in Burlington. North American Breweries bought the company in 2010. In 2012, NAB sold to Cerveceria Costa Rica, a division of Costa Rica’s Florida Ice & Farm Co.
Throughout its history, Magic Hat has made the arts part of its identity and mission. (Fun fact: The brewery’s original name was the Magic Hat Brewing Company & Performing Arts Center.) Recent artistic endeavors have run the gamut from soliciting original artwork for the Labels for Libations project to hosting the annual Wall to Canvas event, a live art competition at the brewery that benefits the Shelburne Craft School.
This is only the second year SEABA has nominated a business for the award. According to SEABA director Adam Brooks, that’s because he hadn’t even heard about the BCA 10 until Americans for the Arts approached him two years ago.
“They came to me after hearing about our little South End Arts District and the South End Art Hop, and thought maybe we should nominate a business,” Brooks writes in an email. “Dealer.com has been outstanding in supporting the arts community, so they were a logical choice.”
Deciding who to pick this year wasn’t easy, Brooks says. “There are many south end businesses who make it part of their mission to support the arts. That’s what makes this district tick.”
But Brooks notes a few projects that put Magic Hat on the organization’s radar. He cites Labels for Libations, which began in 2012 during Brooks’ first year as director. The competition solicits artwork from local creators to adorn a limited edition 22-ounce “Art Hop Ale.” Recent winners have included Zelde Grimm and Hillary Glass.
Brooks also mentions the company’s support of nonprofits such as the Shelburne Craft School and Big Heavy World. Magic Hat hosts the HeavyFest music festival, a BHW benefit, next Saturday, May 20, at the brewery.
“They are an extremely creative and artistic-minded business,” Brooks says.
In an email statement to Seven Days, Magic Hat brand manager Lisa Kelly writes, “Since we opened our brewery doors in 1994, [Magic Hat has] embraced our incredible and vibrant arts community and wished to play a big part in that and help nurture and grow it.” Kelly notes that the brewery also hosts art exhibitions in its retail store and tasting room, the Artifactory.
“We are proud to work with and support SEABA and participate in the South End Art Hop year after year,” Kelly continues. “We invite the local Burlington arts community to share this award with us. Because without their inspiration and welcome, we would not have found ourselves in this amazing position.”
As we recently let you know, Rhinegeist cans are here, but we have even more exciting Rhinegeist news. Their seasonal offerings can be purchased in Pittsburgh now as well! Summer wouldn’t be the same without their Peach Dodo and Mosiac. Here to help you enjoy the best and brightest summer days with light and refreshing flavor.
Put away those stouts and get ready for something new.
Mosaic (5.6% | 45 IBU)
Available in 1/2 bbls, 1/6 bbls draft, & 6pk 12oz CANS
This single hopped pale ale detonates upon the palate with a brilliant array of dank, tropical fruit, grapefruit blossom, mandarin orange, and blueberries.
Peach Dodo (4.4% | 12 IBU)
Available in 1/2 bbls, 1/6 bbls draft, & 6pk 12oz CANS
This Gose is bright and frisky, tart and saline. Peach Dodo is thirst quenching and dances on the palate with punches of peach.
Rhinegeist Brewery has been making it’s rounds on taps all around the city, but now you can enjoy it from the comfort of your own home or pack some in the cooler for your summer picnic or barbecue!
There will be plenty of year-round favorites available like Truth, Cougar, Knowledge, Bubbles, and Semi Dry Cider. Something for just everybody, so you won’t ever need to worry about not having a brew for someone. For now, you can also found some seasonal offerings like Mosaic and Peach Dodo.
Truth (7.2% | 75 IBU)
Available in 1/2 bbls, 1/6 bbls draft, & 6pk 12oz CANS
Truth is an intensely hopped, dry IPA, with Centennial, Citra, Amarillo, and Simcoe hops.
Cougar (4.8% | 20 IBU)
Available in 1/2 bbls, 1/6 bbls draft, & 6pk 12oz CANS
A bright blonde ale with light honey cereal tones, Cougar is hopped with Crystal and Bravo for notes of mandarin and citrus.
Knowledge (8.5% | 98 IBU)
Available in limited 1/2 bbls, 1/6 bbls draft & 4pk 12oz CANS
Intense and refined, Knowledge delivers notes of resinous pine, dank sap, pithy grapefruit, and ripe pineapple. Bone dry, lightly-colored and slightly hazy, this brew is a hop head’s dream.
Semi Dry Cider (6.2% | 0 IBU)
Available in 1/2 bbls, 1/6 bbls draft, & 6pk 12oz CANS
Cider fermented to amplify the fragrance and essence of the apple whilst achieving a delightful, lip smacking dryness.
Bubbles (6.2% | 0 IBU)
Available in 1/2 bbls, 1/6 bbls draft & 6pk 12oz CANS
A bright and dry Rosé Ale, Bubbles is packed with notes of apples, peach and cranberry. It’s a tart and juicy brew built for springtime that pours a brilliant reddish-pink.
Back in September, SouthWater Brewing Company introduced their pilot system: a 10 barrel brewhouse that would give their brewers the opportunity to test new and experimental recipes in relatively small batches. The plan was to serve the results in their tasting room, but then they started cooking up some seriously tasty beers that they felt the world needed to taste. Their second release in the the Hatchery series is a crisp Mexican Style Lager cooked up by SweetWater brewer Travis.
Sometimes it is just too difficult to pick one beer to enjoy, so why not enjoy three! That is the motto that Kansas City’s Boulevard Brewing Company lives by when it comes to their “Can Fan” Variety Pack. Three of their favorite year-round beers to give you 12 reasons to improve your day! Featuring the Unfiltered Wheat Beer, Heavy Lifting IPA, and Ginger Lemon Radler
UNFILTERED WHEAT BEER: An American-style wheat beer that is equal parts lively and refreshing has natural citrus flavors with a distinctive cloudy appearance. It is one of the brewery’s best selling ales and is a Midwest favorite. ABV 4.4% | IBU 14 | EBC 7.3
HEAVY LIFTING IPA: Shifting directions, this beer is a standard West Coast India Pale Ale and Boulevard Brewing Company’s newest year-round offering. This brew is known for it’s big, bold hops that help the taste bellow with flavor. You won’t be able to miss the five different kinds of hops in this big guy. ABV 6.2% | IBU 80 | EBC 14
GINGER LEMON RADLER: Last but not least is this delightful Radler, a zesty and refreshing take on mixing beer with soda or lemonade to make the perfect light, thirst-quenching beer practically made for warm weather relaxation. Enjoy the fresh and light taste of this delightful beer when you’re looking for the perfect beer to help you sit back and relax. ABV 4.1% | IBU 12 | EBC 6
Back in the day, Dale’s Pale Ale from Colorado-based Oskar Blues Brewery was the only craft brew you could get in a can. Of course, there were also the inexpensive everyman’s beers such as Pabst Blue Ribbon and Budweiser. Now, more and more craft breweries are packaging their suds in aluminum.
Why? The brewers interviewed for this article cited portability, trendiness and better light-blocking capabilities. And some brews, such as the Alchemist’s Heady Topper, simply taste better from the can.
Not to mention, a 16-ounce silver cylinder provides ample real estate for branded artwork. And that’s increasingly important in the saturated beer market. The U.S. counted more than 5,000 craft brewers as of 2016, according to the Brewers Association. That’s a lot of competition.
Whether printed on the bare metal substrate or on a glossy wrap, beer-can designs speak to the personalities of the brews and the companies that make them. We tapped four designers in an attempt to better understand the artful can.
Location: South Burlington
Designer: Ryan Ober leads the Foundry, an in-house design team.
Annual production: 150,000 barrels
Format: 12- and 22-ounce bottles, 12- and 16-ounce cans
Aesthetic: “Eccentric, psychedelic, artful,” says brand manager Lisa Kelly.
SEVEN DAYS: When did you start selling cans, and why?
LISA KELLY: We started selling cans in the spring of 2011. Cans have become a great option for outdoor activities, like gathering in parks, camping trips … boating and enjoying at all the outdoor music festivals. [And] here are some benefits to using cans over bottles: Cans seal out oxygen better, which keeps the beer fresher longer. They also block out the light completely, so you don’t get that skunkiness to the beer.
SD: How has Magic Hat evolved to keep up?
RYAN OBER: We just rebranded all our cans — we were focusing on better communication, a formula. We want to have a consistent look to the logo but stay true to who we are, being a little bit mysterious with our beers and having fun with it.
We really hadn’t changed our packaging in 10 years, so we’re [evolving] with all of our packaging, creating this family look. It looks more modern.
SD: Do you print on wraps or the bare substrate?
RO: I like printing on the substrate, because you have to communicate more with the printers — pick where you’re going to let the shiny spots come through. I think some people like to print on the wrap, because then they can guarantee a white background. [Printing on the can] changes the colors.
Brewery Ommegang welcomes a remarkable new year-round beer this month.Pale Sour is a 6.9% ABV mixed fermentation sour beer developed by Ommegang’s brewmaster Phil Leinhart, and the master blenders at their sister brewery, Liefmans, in Oudenaarde, Belgium.
“Pale Sour is an elegant, drinkable sour beer, unique in that it’s not wood-aged. It has a well-balanced blend of sweet and sour,” says Ommegang’s brewmaster, Phil Leinhart. “Liefmans is such a historic, iconic brewery and having the opportunity to work with them has been an honor and very enjoyable.”
Pale Sour begins with a mixed culture fermentation in open copper vats. Aged over several months in stainless tanks, master blenders blend new batches with older ones until the optimal balance of flavors is reached.
A beer that drinks much like a fine white wine, Pale Sour pours a bright golden hue with a brilliant white head. The flavor is an elegant interplay of sweet and sour and the mouthfeel is soft with a delicate body and clean finish.
Pale Sour’s balanced acidity is a perfect accompaniment to a charcuterie board and a tasty contrast to rich, fatty foods. Try pairing with duck, ribeye, blue cheese, and rich chocolate desserts. Pale Sour is best served in a Teku glass which will prevent the beer from warming in hands.
Available in 12 oz. four-packs and on draft at the brewery beginning Saturday, April 29,Pale Sour will also be available in select Ommegang retailers within the brewery’s distribution footprint.
Boulder Beer Company is known for their innovative, always tasty brews and being Colorado’s first craft brewery, but their Hazed Hoppy Session Ale is among one of the nationwide favorites. It meets the palate at the perfect crossroads of hops and a classic session ale. Hazed is a dry-hopped ale that is fermented with big, fresh hop flavor that gives the beer it’s aroma without the bitterness brews typically get from hops. The blend of four different hop varieties helps to give the amber-colored ale a full mouth feel and smooth finish.
Clocking in at 5.0% ABV and 38 IBU this brew is available in 6-pack bottles, 6-pack cans, 12-pack bottles and 22oz bottles, making enjoying this drink responsibly perfect for even the pickiest of beer drinkers. Sit back, relax and #GetHazed