News and Brews

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Rhinegeist Comes To Pittsburgh!

As you may have already heard, Cincinnati-based Rhinegeist Brewery will be expanding into Pittsburgh and across Southwestern Pennsylvania. This is will be first time that the brewery crosses state lines to the Keystone State, with drafts officially being tapped on March 6th, 2017, 12oz six and four pack cans will be available widespread in May. Some of their most popular beers include: Truth (IPA), Cougar (Blonde Ale), Knowledge (Imperial IPA) and cider options–Semi Dry, Dry Hopped and Bubbles (a delicious Rosé Cider). As a consistently adventurous and innovative brewery they offer a slew of limited release seasonal specials. 

Craft beer enthusiasts will be elated with their first sip of Rhinegeist, typically, crisp and refreshing, it pairs well with just about anything and will be sure to start popping up on menu’s all over the city. Until then, find it on tap in the coming weeks.

Monday, March 20th
PORK & BEANS | TBD
136 6th St Pittsburgh, PA 15222
HOUGH’S | 7pm-9pm
563 Greenfield Ave Pittsburgh, PA 15207

Tuesday, March 21st
THE URBAN TAP | 5pm-7pm
216 S Highland Ave Pittsburgh, PA 15206
FUEL & FUDDLE | 5pm-8pm
212 Oakland Ave Pittsburgh, PA 15213
HARRIS GRILL | 7pm-9pm
5747 Ellsworth Ave Pittsburgh, PA 15232

Wednesday, March 22nd
BACON, BOURBON & BEER | 6pm-8pm
1000 Park Place Drive Washington, PA 15301
 
Thursday, March 23rd
BLUE DUST | 7pm-10pm
601 Amity St Homestead, PA 15120
INDUSTRY PUBLIC HOUSE | 5:30pm-8pm
4305 Butler St Pittsburgh, PA 15120
THE BEERHIVE | 5pm-7pm
2117 Penn Ave Pittsburgh, PA 15222

Friday, March 24th
SIENNA MERCATO | 4pm
942 Penn Ave Pittsburgh, PA 15222

Saturday, March 25th
WHOLE FOODS MARKET | 12pm-2pm
Wexford Plaza, 10576 Perry Hwy Wexford, PA 15090
GIANT EAGLE SETTLERS RIDGE MARKET DISTRICT |12pm-2pm | 100 Settlers Ridge Center Dr Pittsburgh, PA 15205
GIANT EAGLE SHADYSIDE MARKET DISTRICT |2pm-4pm
5550 Centre Ave Pittsburgh, PA 15232
 

Shock Top Brews Up First Major Brand Refresh

ORIGINALLY PUBLISHED ON ANHEUSER-BUSCH.COM

Brand Unveils Optimistic Look and Refreshing New Citrus Line Up, Toasting to a Bright Future

NEW YORK, NY (Feb 27, 2017)Shock Top is shaking things up this month as it rolls out its first major brand refresh in its history. The brand will introduce an entirely new look and feel that still embodies the carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism. The changes will be reflected in everything from its brand’s voice to product selection and most notably the creative, which will include a new logo, packaging, website and a new marketing campaign that will kick off this summer.

“Shock Top is known for its laidback, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, Vice President of Shock Top. “Across every touchpoint with our brand, fans will experience a more upbeat Shock Top, coupled with some incredible new seasonal brews that embrace citrus in every sip like never before.”

Introducing a Vibrant New Look

As part of the refresh, Shock Top will get a full makeover, and the changes will be reflected across all brand assets and activations. Moving away from its irreverent roots, the brand will take on a more inspiring, uplifting approach. Its packaging will feature a dynamic look sporting a fresh new logo, hand-drawn graphics and a reinvigorated Wedgehead. Shock Top’s artistic new designs will be carried through all consumer-facing activations including advertising, in-store, on-premise and online.

Brews Take Citrus to a “Holy” New Level

Shock Top will continue to offer its signature Belgian-style wheat ale, Belgian White, along with its popular Lemon Shandy, coupled with an exciting new lineup of invigorating new seasonals packed with tons of citrus. Launching in stores late February, Shock Top’s first new seasonal release will be its Citrus Variety Pack featuring Belgian White and Lemon Shandy, alongside two entirely new flavors – Holy Citrus and Ruby Fresh.

These new flavors are perfect examples of how Shock Top is infusing unique ingredients into its brews, giving fans a whole new experience. Holy Citrus is brewed with Buddha’s Hand, one of the oldest citrus fruits often described as “lemon with fingers” and is treasured for its sweet floral fragrance and mild zest. Ruby Fresh is a brew that puts the flavor in refreshment by balancing the delicious sweetness and tartness of the perfect grapefruit. And these are just the start for Shock Top with a number of new citrus flavors brewing up to launch in its seasonal variety citrus packs for summer, fall and winter.

Shock Top will also be taking its 25oz can national this year following exceptional consumer response and interest in 2016, making it easier now than ever to bring Shock Top anywhere.

Cheers to What’s Ahead

In the coming months, Shock Top will unveil a new marketing campaign embracing the freedom of summer and bringing unique experiences to consumers, including the revival of its hugely popular Camp Shock Top, an adults-only summer camp in partnership with Camp No Counselors. Kicking off this summer, Shock Top promises to deliver new experiences that embody its new tagline, “Cheers to what’s ahead.”

For more information about Shock Top or to see its new look, visit www.shocktopbeer.com.

About Shock Top

Founded in 2006 with the release of its signature Belgian White ale, Shock Top Brewing Co. creates high-quality, unfiltered Belgian-style wheat ales for people who want a great laid-back beer they can count on for flavor and taste without pretense. Quality ingredients and creativity drive the Shock Top Brewing team to craft unique twists on beer styles. The Shock Top family includes Shock Top Belgian White and Shock Top Lemon Shandy, as well as Shock Top Ruby Fresh, Shock Top Holy Citrus, Shock Top Citrus Pearl, Shock Top Sunset Orange and Shock Top Inner Beauty, offered seasonally and in variety packs. For more information, please visit www.ShockTopBeer.com.

#BeerOfTheWeek | Southern Tier Brewing Company’s “Imperial Cherry Gose”

As we move into Spring, our tastebuds are yearning for something a bit lighter than the stouts and porters that have been keeping us warm all winter. Luckily for us, Southern Tier Brewing Company is helping pull us into Spring with their Imperial Cherry Gose. This sour beer turns heads and leaves a memorable taste in our mouths making it our #BeerOfTheWeek.

Based in New York, Southern Tier Brewing Company is utilizing their surrounding resources. NYS ranks 4th for production of tart cherries in US. Having access to this “super food” always the brewery to produce a bright color, clean and juicy aroma and flavor that is accentuated by the fruit’s natural acidity. 

Using 3 types of malts, coriander, pink Himalayan Sea Salt and a generous amount of New York State Tart Cherry Juice, the beer provides bright acidity with strong flavors of tartness and a clean salty finish. The IBU for this beer comes in quite low at only 7 IBU. ABV comes in a bit higher at 8.3%.

Pair this beer with grilled fish, eggs Benedict or ceviche to get the full experience. 

Fruit Is Attracting New People to Craft Beer

ARTICLE PUBLISHED ON VINEPAIR.COM

WRITTEN BY: ERIN PETERS

There was a time where I cringed at the sight of a raspberry wheat or berry blonde beer. I just thought it was too dainty and affected, and frankly, not worth purchasing. But when you start with a great beer, if done right, fruit in beer can be refreshing and flavorful, and a perfect sipper during the warmer months.

I’m clearly not the only one who thinks so. The “tropical-flavored” IPA sales increased by 250 percent year-on-year within the IPA category, according to the Craft Brewers Conference in Philadelphia in May 2016. In 2010, 15 percent of the new beers introduced were flavored beers, according to the market research firm Mintel. In 2015, that number had doubled; 27 percent of new beers that came onto the market that year were flavored varieties.

But you can already see that fruit won’t just be relegated to IPAs. Brewers are infusing pale ales, IPAs, saisons and even stouts with fruit from the farm to intensify their inherent flavors of grapefruits, oranges, lemons, and limes. Brewers are even developing styles that are better able to carry the fruit. Some of these new juicy beers are a result of experimental hops with aromatic qualities.

Take San Diego’s Ballast Point Pineapple Sculpin, for example. Since its purchase by Constellation, they are even more widely available – and this is a good thing. In the summer of 2014, the company released Habanero Sculpin and Grapefruit Sculpin. Or take New Belgium Citradelic Tangerine IPA, launched in January 2016, another fruit-forward beer that is widely available.  The sweeter and tangy orange character intertwines with the hops very nicely. This beer is jammed with Citra, citrusy Mandarina Bavaria, tropical Azzaca, and fruity Galaxy hops. On top of all this, they add tangerine-infused orange peel.

Fruit Is Attracting New People to Craft Beer
 

I spoke with Chris Anderson from Coachella Valley Brewing, who is not only an award-winning brewer, but also started out as an executive chef at Alaska Pacific University. Anderson was the executive chef at Moose’s Tooth and Café Europa in Anchorage. He also headed culinary operations for the Tatitlek Corporation for seven years.

“I’ve seen more and more brewers using locally grown fruits, and fruits indigenous to their local areas,” Anderson tells me. “Fruit beer is certainly becoming more popular. It used to be said that it was a ‘chick beer.’ At CVB, we sell a ton of fruit beers and fruited sours to men.”

These better fruit beers have played a role in bringing more non-traditional beer drinkers to the table. “I think you will see that bringing newbies to craft for sure,” Anderson says. “Customers are continually looking for variety; brand loyalty is a thing of the past. Fruit beers are in the footbridge realm for many non-craft beer people. These folks might find a banana hefeweizen or passion fruit farmhouse ale more inviting than a fresh double IPA.”

Hopped-up beers with lemon zest Sorachi Ace and grapefruit-hinted Cascade, IPAs are perfectly primed for fruit additions, according to Anderson. “I think just about any beer can work fruited as long as it marries and doesn’t conflict,” he says.

2017 Coors Light NHL Stadium Series PreGame

NHL Stadium Series™ title partner, Coors Light, will be giving fans 21 years and older the refreshing reward of a cold Coors Light in the Coors Light Beer Garden at The PreGame. Penguins and Flyers alumni will be at the Coors Light Beer Garden on Feb. 25 from 4:00-7:00 p.m. ET to help fans join the Coors Light sustainability mission by taking their best shot at the Coors Light Slap Shot.

Fans also have the opportunity to join thousands of people making the pledge to never drive drunk and always have a designated driver with Coors Light – the Official Beer of the NHL – and TEAM Coalition. Those who make the pledge will receive a souvenir photo and be entered to win a NHL prize pack.

THE PREGAME – THE OFFICIAL TAILGATE PARTY OF THE 2017 COORS LIGHT NHL STADIUM SERIES

WHAT: The PreGame
WHEN: Friday, Feb. 24: 3:00 – 8:00 p.m. ET (Parking Lot Only) & Saturday, Feb. 25: 3:00 – 8:00 p.m. ET
WHERE: Stage AE Outdoor Music Stage & Parking Lot

The National Hockey League (NHL) and a dozen of its corporate partners will entertain hockey fans in Pittsburgh with The PreGame, the official tailgate party of the 2017 Coors Light NHL Stadium Series™ – the highly-anticipated, regular-season outdoor game between the Pittsburgh Penguins and Philadelphia Flyers at Heinz Field on Feb. 25. Held at Stage AE’s outdoor music stage and parking lot across from Heinz Field, the two-day hockey-themed, family-friendly festival will be free and open to the public and feature live music, special appearances, and food and hockey attractions, including the NHL Centennial Fan Arena. An interactive traveling experience honoring a century’s worth of extraordinary players, teams, remarkable plays and unforgettable moments, the NHL Centennial Fan Arena will also feature the most revered trophy in all sports — the Stanley Cup®.

The PreGame will be open to the general public on Friday, Feb. 24 (in the parking lot only) and Saturday, Feb. 25 from 3:00-8:00 p.m. ET each day. A ticket will not be required for access.

Fans who visit The PreGame will gain access to the NHL Centennial Fan Arena during its stop in Pittsburgh as part of its visit to all NHL markets across North America in 2017. Created with NHL players and fans at the center of the experience, the NHL Centennial Fan Arena includes an innovative museum truck with 1,000-square-feet of interactive digital displays and historical memorabilia, a one-of-a-kind virtual-reality Zamboni® game, and the Stanley Cup. Penguins fans will get their first chance to see the Stanley Cup engraved with the names of the 2016 Stanley Cup Championship team.

Pittsburgh’s own My Hero Zero will perform on Stage AE’s outdoor music stage on Saturday, Feb. 25. Additional entertainment will be announced at a later date.

For more attractions and information, click here.


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